Another lesson in how NOT to run a newspaper, courtesy of the Worst Daily News Source in South Florida, the Sun-Sentinel.
Today's lesson: contradict yourself every time you are in contact with the customer.
Step 1: client asks about a database that has long been a resource on the site:
Step 2: Tell Client that the resource has been dropped:
Step 3: Advertise the discontinued resource in your print version:
Step 4: Ignore the question, and describe the resource you're supposed to have, but don't:
To summarize, they HAD a tool, they are actively ADVERTISING the tool, but they don't actually have the tool they are advertising. When questioned about that, tersely ignore the question by stating that providing the advertised service is "a priority" and that they are "working on it."
As always, remember the mission statement...
...but don't feel bound by it.
Today's lesson: contradict yourself every time you are in contact with the customer.
Step 1: client asks about a database that has long been a resource on the site:
Step 2: Tell Client that the resource has been dropped:
Step 3: Advertise the discontinued resource in your print version:
Step 4: Ignore the question, and describe the resource you're supposed to have, but don't:
To summarize, they HAD a tool, they are actively ADVERTISING the tool, but they don't actually have the tool they are advertising. When questioned about that, tersely ignore the question by stating that providing the advertised service is "a priority" and that they are "working on it."
As always, remember the mission statement...
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