tag:blogger.com,1999:blog-14947374.post6301045802517108047..comments2024-01-04T19:09:41.005-08:00Comments on Man or Maniac?: Why No One Noticed When 93 Rock DiedUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-14947374.post-27778581240947971212010-11-28T09:36:07.550-08:002010-11-28T09:36:07.550-08:00As you know, I worked for Clear Channel (and back ...As you know, I worked for Clear Channel (and back in 2008, was offered a weekend gig at 93 Rock). You think you hear the same songs a lot on Big 106? It's because you do. The on-air library, which spans nearly 30 years of classic rock, consists of 250 songs. The 250 songs are chosen through thousands of dollars in research to find the songs people would want to hear over and over. This is a horrific way to program music for two reasons. First, if a song does not rate a 90% "would listen" rating, it simply does not get played. This is a ridiculous system. It's why 94.9 Zeta would play a Nickelback song every other hour, but never play U2 (who, historically, has never tested well.) Meanwhile, Nickelback would come to South Florida and play to empty seats in small venues, while U2 would sell out multiple nights at the AAA. So, who does South Florida really want to hear? Which explains problem number 2. The music testing isn't done in South Florida. Nor is the testing done with the target demographic. It's done with randomly selected people in order to appeal to the broadest audience. And when you try to appeal to everyone, especially with music, you please no one. I remember during the summer of 2002, the song "Hero" from the first Spider-Man movie scored a 96 in testing, which is extraordinarily high. Zeta played the song every 90 minutes that summer. Since most people don't listen to the radio that long, the audience didn't really notice, but for those of us in the booth, it was painful. <br /><br />By the way, Bubba the Love Sponge is a syndicated morning show and has been around FAR longer than SpongeBob, just not as funny.Birdhttps://www.blogger.com/profile/07958638081040988982noreply@blogger.comtag:blogger.com,1999:blog-14947374.post-4250301932014935262010-11-28T08:49:02.684-08:002010-11-28T08:49:02.684-08:00well thought out. It's a shame that these same...well thought out. It's a shame that these same thoughts are repeated, ad nauseam, across the United States and the corporate clowns who program the stations just don't care. It's all about the bottom line. Rock music in South Florida isn't profitable. Why isn't it profitable? Because no one listens. Why don't they listen? Because you program shite. It's a vicious circle that I hope ends with the demise of commercial radio. I switched to satellite and/or internet radio years ago and would never go back. HD Radio? hahahaha....aikinhttps://www.blogger.com/profile/11588718221926483184noreply@blogger.comtag:blogger.com,1999:blog-14947374.post-42896561343387580092010-11-27T21:15:37.428-08:002010-11-27T21:15:37.428-08:00Clearchannel killed radio years ago - RIP radio, I...Clearchannel killed radio years ago - RIP radio, I hardly knew ye.cennishttps://www.blogger.com/profile/07898494378347716541noreply@blogger.com